Posts tagged “Facebook Engagement”

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How Often Should You Be Posting On Social Media For Your Business?

Posted on 31st May 2022

So, you have social media accounts set up for your business – now you need to post on them. But working out how many times you need to post each week will help you create a good strategy and work out the optimal times to put your content on social media.

Each social media site is different, and the volume of posts you put up per week will vary over all your accounts. Looking at the four main social sites for businesses – Instagram, Facebook, LinkedIn and Twitter – here’s some advice on how many times you should be posting.

Tips On How To Create Engaging Visual Content On Social Media

Posted on 24th May 2022

If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you must make sure it is a good way to attract people to interact with you and follow you on social media.

With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online.

Top Tips for Creating Engagement on Your Social Media Posts

Posted on 20th May 2022

Posting on social media is a good way to build brand awareness, but if you’re not getting any engagement from your followers, you may have to review the content you’re posting.

Building your engagement can be a gradual process over time, as the larger your follower base gets the more engagement, you’re likely to receive.

Here are some top tips on how you can increase your social media engagement.

How to Scale Your Successful Facebook Ads

Posted on 13th May 2022

Facebook allows brands to sell their products and services to people who would otherwise never know them. In order to expand their reach, brands need to scale their Facebook ads. This simply means increasing your ad spend while maintaining a positive return. This can be done by making certain adjustments. For example, you can increase your ad spend, look for more high-performing audiences, or work on your creative.

Building Effective Relationships in Facebook Groups

Posted on 6th May 2022

When you create a Facebook group for your followers to join and interact in, you want to be able to use it as part of your marketing strategy. Facebook Groups will be a collection of some of your most loyal customers and some new ones who are interested in the content you’re sharing.

There is no point in creating a Facebook Group for your business if you’re not planning on building relationships with the people that are in it – you need to make your clients feel valued and respected for the support they’re giving you.

How To Target Facebook Ads To Get The Best Results

Posted on 5th May 2022

Facebook Ad targeting is a great way for you to be able to reach out to the exact audience that you desire. This will then help you create a client base that surrounds your business that are the audience you’d mapped out as ideal for your business.

By targeting your ads – also known as ‘micro-targeting’, you’ll see great results if you do it correctly. Here are the ways you can target your Facebook Ads so you start getting the best results possible.

Creating A Custom Audience

Many people think advertising to a wide audience is the way to go, as it will get them out and visible in front of more people. In fact, this isn’t the way you should go about it. You may reach more people, but you likely won’t reach the audience you want – and as Facebook Ads cost money, this could eventually mean you take a financial hit. You can target people based on your website traffic, who visits your business through other offline channels, those who engage with you on both Facebook and Instagram and by creating a customer file.

What Content Should I Post Online?

Posted on 4th May 2022

When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting.

Here are some ideas on what you can post that will see your business thrive online.

Infographics

Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to

What Content Should I Post on Social Media?

Posted on 19th April 2022

Here are some ideas on what you can post that will see your business thrive online.

How To Build Relationships in Facebook Groups

Posted on 21st March 2022

When you create a Facebook group for your followers to join and interact in, you want to be able to use it as a part of your marketing strategy. Facebook Groups will be a collective of some of your most loyal customers and some new ones who are interested in the content you’re sharing with group members.

Here are some ways you can create relationships in Facebook groups, and why you need to maintain them.

Top Tips on How to Make the Most of Facebook Live

Posted on 28th February 2022

If you’re looking to use Facebook Live, you need to make sure you’re getting the most benefit out of it. Turning on your camera and talking to your audience is just the first step to using it as a part of your marketing strategy.

Here are some tips you can follow in order to make Facebook Live a big part of your social media marketing

Does Facebook Marketing Work?

Posted on 13th January 2022

If you run a business and have a presence on Facebook, it’s likely that you’ve seen or thought of ways that would be best to market your business on there. If, however, you’ve tried and it hasn’t worked out for you, it probably makes you believe that Facebook Marketing simply doesn’t work for your business, and that it’s pointless trying to use your own money to run ad campaigns, or post engaging content to attract clients.

Whilst that idea is understandable, Facebook marketing is a viable option for all businesses looking to expand their presence on social media. It takes time, but once you’ve found a way to get results, you won’t look back.

Many businesses have seen results from Facebook Marketing that they likely wouldn’t have received had they not decided to promote on social media.

5 reasons why you should be publishing video content on your social media

Posted on 7th January 2022

Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms.

Grab Their Attention

Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text.

Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is

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